The Cluetrain Manifesto – Get to know some truths & some half truths!!


Written in 1999, The Cluetrain Manifesto is a set of 95 theses organized and put forward as a manifesto, or call to action, by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger for all businesses operating in the Cyber-age. The ideas within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations, challenging outmoded 20th-century business thinking against the emergence of the Web. Inspite of Us and the world having grown older by 11 years since its publication, it gives you some very basic yet profound insights into Marketing and Communication, even if you choose to differ with the whole concept.



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