As of June 2016, mobiles account for more than 65% of the internet usage and the traditional desktop have become “secondary touch point”. According to the latest report by comScore, since 2013, users across the globe are 35% less active on a desktop screen while browsing the internet today. This doesn’t however mean that the importance of desktop has dropped. Most ecommerce transactions are still being carried out on desktops and top marketers still have desktop as their primary area of interest against smaller screens. However, when it comes to the regular internet behavior, a smart phone screen has become more relevant.
Some experts have even begun to suggest that in less than a year, the smart phone could become the only internet enabled device that the average mass would be using. By 2015, mobile search had already surpassed desktop searches, as far as the Google browser was concerned. There have been several reasons to this change in device usage and behavior.
The primary reasons for the growth of mobile search are has definitely been the convenience associated with smaller devices. When hit with a search query, pulling out the smart phone from the pocket is far easier than logging into a desktop. Convenience also comes from the ease of use and mobility. Of course, you can carry your smartphones everywhere but that’s not the case with the desktop. Google search is accessed mostly on the move when users are trying to get somewhere, look for a product or access any kind of information, making smartphones the preferred option.
In the last decade, smart phones have been able to penetrate markets that desktops still haven’t touched. With fierce competition in the market, manufacturers are regularly coming up with new devices that are cheaper, faster and more user-friendly. In the first quarter of 2016, there have been 334.9 million smart phone shipments across the globe against 64.8 million units of PC shipments. This automatically shows the growing popularity of smaller screens over traditional ones. PCs have largely been limited to professional purposes.
Smartphones of today offer more power than the average PC. High processing speed, impeccable graphics, immersive sound, and intuitive screens have made them an obvious choice over desktops. Further, the ability to take a photo, make calls, play games and other functionalities have ensured that smaller screens have become the choice for the average user. The advancement in technology has also been making smart phone usage safer. 4G connectivity has further made internet search faster and more intrusive.
Again, a smart phone would be the ideal device to used and get connected through, regardless of what kind of environment they are in. Modern day gadgets are even being made to be water proof, dust resistant and made from strong materials to be taken out in both rain and shine. Putting out a laptop in these scenarios would have been far more complicated. Again, technology could be said to be at the helm of smartphones.
While the above reasons have encouraged the increased penetration of smaller screens, the change in internet behavior too has been a factor. Today, people have taken to e-books over hard copies, do shopping on the go, pay for grocery, food and fuel from their mobile wallets, manage their banking over mobile and even access their door locks, smart ACs and vehicles through smart phones! This has reduced the opportunity or the need to sit in front of a laptop, unless for pure official purposes or entertainment (movies, gaming, etc).
Whether you are looking for a restaurant in a new place or trying to book a hotel room, flight ticket or event show, the mobile has become the handy device. Even traditional publications are now being offered in their app versions, compatible with smaller screens. Overall, a smart phone has become the whole package of everything! This leaves little reason for users to switch to a traditional desktop screen every often. By 2020, it is expected that smart phone subscriptions will rise to 9.2 billion and account for 80% of the data traffic.