What makes PLAs so popular right now?

What makes PLAs so popular right now?

Author]

Product Listing Ads have become the advertising statement for many retailers across the globe. In the past few months, there has been a meteoric rise in the number of retailers investing in PLAs. Since the year 20111 when PLAs was first launched by Google, there has been an overwhelming adoption, ac... read more

Converting paid search leads – some tips for your salesmen

Converting paid search leads – some tips for your salesmen

Author]

Strategic use on online marketing tools can work well to make your lead generation look good. However, unless your marketing team is able to convert these leads into customers and sales, the lead is as good as non-existing. Acquiring a high degree of conversion is of paramount importance and can wor... read more

Updated local ranking factors by Google

Updated local ranking factors by Google

Author]

Google’s My Business page has just been updated to include several new ranking factors for local websites. Business across the globe had known this update to be on its way and there had been a lot of reverse engineering to be prepared. However, Google has finally provided us with an updated guidan... read more

How going responsive can profit your business

How going responsive can profit your business

Author]

In the world of smartphones and tablets, few wait to access their desktops/laptops when trying to look for something. This is especially true for businesses that are spread across the internet. Mobile browsing already outpaced desktop usage back in 2014 and the latest statistics reveal that the numb... read more

How becoming social can leverage your local SEO

How becoming social can leverage your local SEO

Author]

There’s no better a tool than social media when it is about optimizing your local search strategy. If you own a brick and mortar business, trying to gain higher foot traffic can become a complicated task to fulfill, more so with the growing online alternatives and competition. Today, the internet ... read more

LinkedIn gears up renewed social marketing with B2B spins

LinkedIn gears up renewed social marketing with B2B spins

Author]

LinkedIn has rolled out a new feature that will enable advertisers target a higher number of potential audiences. The process is similar to Twitter’s Tailored Audience or Google’s Customer Match or Facebook’s Custom Audience search. The targeting will allow businesses to upload a list of compa... read more

Local digital advertising as a mean to fight the growing competition

Local digital advertising as a mean to fight the growing competition

Author]

For businesses, all the talk about digital marketing can get seriously overwhelming. It’s a definite challenge to be able to stay updated and have a plan for the coming months. The internet has been here for long but thanks to recent advancement in mobile technology, local businesses have more to ... read more

Google Panda gets a new update

Google Panda gets a new update

Author]

The Google Panda 4.2 update went unnoticed by many. But those who have got the news, the Panda is now a part of the core algorithm. John Mueller, the webmaster trends analyst from Google says that this was probably the last of the Panda update we will ever receive. His statement read “That’s som... read more


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