Keyword research has never been a piece of cake, especially with the most common keywords being used by high ranking websites, you are in for a bumpy ride towards obtaining perfect conversions-oriented keywords for your site.
Whether it is the content of the site, content linked to the site or the backend coding, keywords need to be present to drive search bots to a conclusion of your relevance to that particular keyword. However, as a business owner online you are much concerned with conversions than just site visits. The conversions could be in the form of signups, purchase, subscriptions and so on. What does really drive this conversions? Smart Keyword research is your answer. Here is a comprehensive report on effective keyword research practices for SEO 2012.
Just like we used to do it in the olden times, intensive and quality keyword research can obtain you your conversion goals. There is so much to learn from inside resources like Google analytics and other tracking software, and our own customers to narrow down our perspective on the apt keywords to be optimized on the site. Do not stick to just a keyword tool, like the free Google adwords keyword tool which is popularly used. This tool was used to create PPC ads. Hence, not all aspects of such tool would match with your keyword research for best organic results.
In conclusion, keyword research can never be underestimated and is the first step to the perfect end result – conversions.