Implementing Schema for SEO

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Schema for SEO

Big G, Yahoo and Bing had come together in a surprise yet good agreement on to have a standard format for web page elements. This June they had concluded to follow standard guidelines for a webpage and to define each and every element in a webpage. This means a lot to SEO specifically on site optimization.

A SEO company or individual no longer have the headache of optimizing a site for Google or Yahoo separately as they understand a common language now. As you are aware Yahoo use Bing for their search it comes handy for an SEO to get his site ranked in all the 3 search engines through schema.  Implementing Schema for a webpage is not so difficult after all and if your site is  dynamic it is far more easier to implement the schema through a couple of codes in the backend.

However CMS like wordpress, Joomla and Drupal may be a bit tricky. We will soon find plugins to implement schema in these CMS based sites. Schema benefits more to ecommerce sites than any other industry. With a proper schema the results displayed in Search engines will be more detailed and precise.

You can get the schema for your web page elements at schema.org . Schema will be a MUST HAVE and top priority for ecommerce sites. Magento developers have started working on Schema’s and we have implemented schema in a couple of client sites and yet to track the performance in search engines.  Here is a typical example

Original HTML:

Kenmore White 17″ Microwave
<img src=”kenmore-microwave-17in.jpg” alt=’Kenmore 17″ Microwave’ />
Rated 3.5/5 based on 11 customer reviews
$55.00
In stock
Product description:
0.7 cubic feet countertop microwave. Has six preset cooking categories and
convenience features like Add-A-Minute and Child Lock.
Customer reviews:
Not a happy camper – by Ellie, April 1, 2011
1/5 stars
The lamp burned out and now I have to replace it.
Value purchase – by Lucas, March 25, 2011
4/5 stars
Great microwave for the price. It is small and fits in my apartment.

With Schema

<div itemscope itemtype=”http://schema.org/Product”>
  <span itemprop=”name”>Kenmore White 17″ Microwave</span>
  <img src=”kenmore-microwave-17in.jpg” alt=’Kenmore 17″ Microwave’ />
  <div itemprop=”aggregateRating”
    itemscope itemtype=”http://schema.org/AggregateRating”>
   Rated <span itemprop=”ratingValue”>3.5</span>/5
   based on <span itemprop=”reviewCount”>11</span> customer reviews
  </div>
  <div itemprop=”offers” itemscope itemtype=”http://schema.org/Offer”>
    <span itemprop=”price”>$55.00</span>
    <link itemprop=”availability” href=”http://schema.org/InStock” />In stock
  </div>
  Product description:
  <span itemprop=”description”>0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>
  Customer reviews:
  <div itemprop=”reviews” itemscope itemtype=”http://schema.org/Review”>
    <span itemprop=”name”>Not a happy camper</span> –
    by <span itemprop=”author”>Ellie</span>,
    <meta itemprop=”datePublished” content=”2011-04-01″>April 1, 2011
    <div itemprop=”reviewRating” itemscope itemtype=”http://schema.org/Rating”>
      <meta itemprop=”worstRating” content = “1”>
      <span itemprop=”ratingValue”>1</span>/
      <span itemprop=”bestRating”>5</span>stars
    </div>
    <span itemprop=”description”>The lamp burned out and now I have to replace
    it. </span>
  </div>
  <div itemprop=”reviews” itemscope itemtype=”http://schema.org/Review”>
    <span itemprop=”name”>Value purchase</span> –
    by <span itemprop=”author”>Lucas</span>,
    <meta itemprop=”datePublished” content=”2011-03-25″>March 25, 2011
    <div itemprop=”reviewRating” itemscope itemtype=”http://schema.org/Rating”>
      <meta itemprop=”worstRating” content = “1”/>
      <span itemprop=”ratingValue”>4</span>/
      <span itemprop=”bestRating”>5</span>stars
    </div>
    <span itemprop=”description”>Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  …
</div>

You can contact us to get help on implementing schema for better SEO. Do not forget to include your website.

 

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