In the world of smartphones and tablets, few wait to access their desktops/laptops when trying to look for something. This is especially true for businesses that are spread across the internet. Mobile browsing already outpaced desktop usage back in 2014 and the latest statistics reveal that the number of smart phone users globally will reach 2.08 billion by the end of 2016 while the number of desktop/laptop users is plummeting at and equal rate. Well, it not just a question about the number of users too. The usage duration too has favored smartphones recently wherein an average user will spend double the screen time on mobiles as on traditional devices. This only suggests the fact that business that are looking to make an impact online need to adapt the new trend. Websites that have been developed to fit desktop screens will not do well with smaller devices. Responsiveness becomes the key to success.
What is responsive web designing?
As evident, responsive web designing (RWD) will respond to the user’s device capability, his/her viewport and adapt the navigation to fit the screen. Modern users like to search “on the go” and if your business website isn’t responsive, they will immediately switch to a competing provider. This doesn’t just cost you the customer but your reputation too. Common problems associated with non-responsive webs designing are complicated interfaces, slow loading pages, unintuitive site, and risk of errors. Today, end users are looking for convenience and there’s no better a representative than a responsive webpage.
The three elements of responsive web designing
Fluid grid: The arrangement of content in responsive web pages lack a fixed width, composed of grids. The flexible grid system allows placement, size and positioning of the content and provides a predictable structure to the website.
Flexible images: Again, the flexible grid system keeps the image size to page ratio consistent and visitors have a similar experience as in the desktop version.
Media queries: CSS3 modules control media styles and attributes according to the orientation, screen size and screen quality of the device.
How RWD benefits your business?
- Higher SEO rank: Websites are meant to be found, accessed and used. The priority for any business is to be able to cater to the potential visitors and customers. RWD allows websites to fit into any device and screen and this results in more number of users accessing and using it. This invariably leads to increase in the SEO ranking of the site.
- Increased sales: More traffic leads to more leads and subsequently more in revenues. Also, having a single responsive version of your website will cut the trouble and the budget required to design multiple versions of the site for different screen sizes. The more consistent the experience becomes, the more the amount of revenue you are likely to make.
- Better user experience: One of the main advantages of a responsive website is the intuitiveness of use. When end users feel confident about your website, there will be a rise in the organic traffic. Happy customers and visitors will become the most precious assets.
- Putting Google Analytics to use: Paying for analytics of multiple versions of the same site and a single report for all traffic has a huge difference. Responsive design will cut the cost of tracking your visitor information and faster monitoring will ensure that you make better decisions at optimizing and reaching out.
- Zero mobile development cost: Again, a single version of your website, both for desktop and mobile users ensure that things get much easier and cost effective. Businesses save a significant amount of time and money with responsive web design compared to businesses that rely on separate versions of the same site.
- Avoiding duplicity: Even when you are designing two versions of the same site, your content gets duplicated. Google can actually penalize one of your sites for having copied content, even if it is yours at the first place. This will ultimately result in lower search engine ranks and lower chances of customers accessing your site.
- Staying in business: Lastly, responsive web designing is the only way you can stay in business today. As end users are turning more to smartphones and smaller screens, the potential has shifted from desktop websites.
An unresponsive website will cost you a lot in revenue. If you haven’t still realized the fact, it high time that you change your ways of business!