Wondering how much does Facebook Advertising cost? Well, it depends. According to Facebook “If you want to spend GBP 5 a week, you can. If you want to spend $50,000 a week, you can do that too.”
We have run ad campaigns to our Social Media Management clients for just $7 a week. The more you spend, the more you will reach your audience.
Again it depends, based on the type of market. We have clients running ads on both Facebook and Google and seen that the Facebook advertising is cheaper than the Google Ads. But this is not going to be the same for everyone, since this factor is based on the market, the price may vary for B2B and B2C. Technically speaking, Facebook and Google offer CPC as low as .01 cent. Facebook advertisement is based on targeting your audience, while Google Ads is based on keywords.
The more you target the right audience, the less you spend with your ads. If you want to use additional options like CPM, CPA, retargeting, then I would say hiring an agency is a good idea. Agencies, consistently work to increase the ROI and ROAS. Also, I’ve seen that the post reach is less for the ad promoted by our client than the one promoted by us.
Coming to an end, Facebook advertising does not have a rate card like the other traditional way of advertising, but you can spend a minimum of 1$ a day. Spending this minimum value could reach you to a certain number of your audience. The expected number of reach will be suggested by Facebook.