What is Citation?
Citation is nothing but mentioning or referencing the Business Name, Address, Phone numbers (NAP) on other webpages (directories), even if there is no link to the website. Citation might be on the yellow pages, Online directories etc..
Examples of Online Directories,
Need For Citation:
The reference or mention on directories, Google+ Local page, help build the sites Online authority. Citations are more helpful for Local Businesses. No matter if these citations links back to your site or not (Backlinks), they will be identified by search engines for the websites relevancy in search.
A business with more citations will rank higher than that when compared with less citation sites(Citation ranking).
How citations should be?
It is important that the NAP should exactly match with the NAP in the websites, Google Plus Local pages or on any other pages of the site (Blogs, news, forums, reviews, etc..)
Why citations are important?
Citations are the primary factor for search engines to decide and rank the Local businesses for Local search results.
Citations cannot be only on Local directories or niche directories ( industry specified), but can be in blogs, social medias, reviews etc…
Examples of Alternate Sources of citations are,
Citations and Competitors
It is always good to identify the competitor’s citations and then try to replicate our mentions on those areas of directories.