Author Archive

How Local SEO is becoming even more important

How Local SEO is becoming even more important

Author]

Local markets are no more about mom-and-pop shops. Today, 4 out of every 5 consumers are visiting search engines to know about local businesses, service providers and products. Interestingly, 18% of searches don through smart phones lead to a purchase in the same day. Local searches engage in a high... read more

5 local digital marketing mistakes to avoid in 2015

5 local digital marketing mistakes to avoid in 2015

Author]

Now that we have crossed the first half of 2015, it is evident that digital marketing will not just be a part of business processes but will consistently grow. Businesses across industries and product lines are putting in more money into their digital marketing budgets every quarter. According to a ... read more

Why are businesses investing in PSD to HTML conversions?

Why are businesses investing in PSD to HTML conversions?

Author]

Wordpress has undeniably become the most popular content management systems (CMS) today. It started as a personal project but now has become a crucial part of the internet architecture by being the backbone of millions of websites. The platform is so big that Wordpress is now responsible for 17 new ... read more

The essence of digital marketing in the Information Age

The essence of digital marketing in the Information Age

Author]

Digital marketing is a mega trend today wherein 51% of website visitors are guided by organic searches. 89% of all customers across the globe begin a buying process through a search engine. The rest is accounted for by paid searches. During the late 1980s, having a fax machine represented the credib... read more

WordPress Development – Breaking its own records

WordPress Development – Breaking its own records

Author]

Wordpress started out as alternative to the b2/cafelog, blogging software, since the latter was discontinued. It was on the 27th of May in 2003 that Matt Mullenweg announced the first version of Wordpress. However, little did he know then that this would eventually turn out to be one of the most u... read more

10 reasons for SMBs (Small and Medium sized businesses) to not have an in-house digital marketing team

10 reasons for SMBs (Small and Medium sized businesses) to not have an in-house digital marketing team

Author]

Marketing teams globally are spending more than $135 billion on digital marketing tools as the world is moving towards being more mobile and technology dependent. However, spending your marketing dollars doesn’t quite ensure that you succeed in your campaigns. The laws of economics states that eve... read more

Why shouldn’t SMBs (Small and Medium sized businesses) outsource to startup digital marketers

Why shouldn’t SMBs (Small and Medium sized businesses) outsource to startup digital marketers

Author]

Not many businesses today keep an in-house digital marketing team, especially SMBs (Small and Medium sized businesses). Outsourcing the responsibilities pour in a lot of advantages but that should not be the end of your concern. Digital marketing is the answer and platform to your entire set of ma... read more

5 reasons for SMB (Small & Medium sized business) to not invest in startup responsive designing

5 reasons for SMB (Small & Medium sized business) to not invest in startup responsive designing

Author]

Even smart people can make dumb mistakes when they are looking for low-priced designers. When businesses, especially SMB (Small & Medium sized business) look for web designers to work on their website, either to give it a new look or to update it with mobile friendliness, they start with an RPF ... read more


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