Web page design is much more than it seems to the eye. While developers are looking to create highly responsive, user friendly and attractive layouts at the same time, a lot of challenge is put forth in the SEO perspective. There’s always a duel between search engine optimization and a good user experience. While Google and other search engines instruct web pages being developed for humans (i.e. being completely organic), it is not capable to pick up, each those human elements that we would normally interact and take into consideration when surfing a website. Once of such is the common on-hover action.
Responsive hover actions on your webpage might look cool but serves limited purpose. If it is just the users that you are looking to engage with these on-hover links, you are in the right part. However, these links wouldn’t get registered by GoogleBots that are scanning your webpage for SEO clues. The way these bots read pages is totally different from the way normal users would do. In case of the bots, the complete webpage is pulled out and rendered as opposed to checking what happens when you take physical actions.
The problem with on-hover action was recently highlighted in a Google webinar. However, there are several such issues that developers continuously tackle. Those who are ignorant or fail to take notice lose in the SEO grounds – the only thing that will ensure that the brand/company./business will reach the maximum audience.
One of the first things that need to be listed here would be images that are put into web pages. When images are used as a primary for of navigation, search engines like Google fail to give them any functional meaning. On the flipside, completely textual navigation too seems boring. A way out, as suggested by experts would be incorporating text-over-images with CSS. Images in web pages too demand optimization and can act to be a vital element in the overall SEO of the page.
Breadcrumb trails have always proved to significantly increase the SEO performance of a site / web page. Here, textual links can be easily read by Google Bots and they further provide transparent structure of navigation. Unfortunately however, most developers forget about breadcrumbs, despite their SEO-friendliness.
When the whole world is getting mobile, every business, howsoever small or big is looking to make their presence felt in mobile devices. However, depending upon the budgets and the targets of the business, many choose to go for separate mobile versions of their desktop addresses, against a responsive designing. Now, irrespective of how well the mobile version of the website is performing, the PageRank gets divided into two versions. With responsive design on the other hand, you have just a single URL to work upon and all the credits acquired engages a single platform.
A decade ago, frames were still the common way of creating web pages. However, some websites continue to use it even today. It is important to know that frames can be a serious contradiction to your SEO goals. Frames will make it very difficult for search engine bots to read the content in your site, especially when it’s hidden in CSS.
Disasters can be turned into credibility and this is best reasoned by a 404 error page. Designers keep on adding humorous ideas in the 404 page but often fail to integrate important CSS elements. Helpful navigation elements would be links to return back to the main web page. This not only improves the user experience but also boosts the SEO of the website.
Other mistakes include too much of flash, improper video embedding, pop-ups, improper header tags, etc.