2013 should be a real great one for Google. They have surpassed the 19-month long legal debate filed by companies like Microsoft and Yelp to the US Federal Trade Commission, obeying certain conditions.
Here are the changes which will reflect in Google’s business trend moving forward:
The FTC had somehow found a soft corner for Google, since most of its efforts were primarily to satisfy their customers. FTC opined that while Microsoft accused Google of displaying paid ads over its shopping page, Bing was too no exception for giving importance to paid ads rather to organic results. FTC also seem less bothered for Google scraping out content from websites through its other vertical product listings.
Jon Leibowitz of FTC says, “The changes Google has agreed to make will ensure that consumers continue to reap the benefits of competition in the online marketplace and in the market for innovative wireless devices they enjoy”. He added, “Undoubtedly, Google took aggressive actions to gain advantage over rival search providers. However, the FTC’s mission is to protect competition, and not individual competitors. The evidence did not demonstrate that Google’s actions in this area stifled competition in violation of U.S. law.”