FTC Frees Google Breaking Antitrust Law

Google wins antitrust case

"Larry and Sergey should have sighed a relief"

2013 should be a real great one for Google. They have surpassed the 19-month long legal debate filed by companies like Microsoft and Yelp to the US Federal Trade Commission, obeying certain conditions.

Here are the changes which will reflect in Google’s business trend moving forward:

  1. Google will no more use content from other sites without their permission and use for its own benefit. As it had previously used Yelp reviews along with its search results, without permission and amidst warning by Yelp. Owing to this feature, Google will no more have the privilege to display other website content in its specialized results page without their permission.
  2. Advertisers who choose Google’s Adwords for their advertising campaign will now have more flexibility to choose how their ads appear over the web.
  3. Google’s acquisition of Motorola Mobility along with over 24,000 patents and patent applications thereby restricting the scope of development for other mobile makers will now be free of clutches. 

The FTC had somehow found a soft corner for Google, since most of its efforts were primarily to satisfy their customers. FTC opined that while Microsoft accused Google of displaying paid ads over its shopping page, Bing was too no exception for giving importance to paid ads rather to organic results. FTC also seem less bothered for Google scraping out content from websites through its other vertical product listings.

Jon Leibowitz of FTC says, “The changes Google has agreed to make will ensure that consumers continue to reap the benefits of competition in the online marketplace and in the market for innovative wireless devices they enjoy”. He added, “Undoubtedly, Google took aggressive actions to gain advantage over rival search providers. However, the FTC’s mission is to protect competition, and not individual competitors. The evidence did not demonstrate that Google’s actions in this area stifled competition in violation of U.S. law.”

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