Author Archive

The boost that Facebook can provide to the local business

The boost that Facebook can provide to the local business

Author]

Facebook and local business are integrally related to one another. The web is a great place to search for local businesses and one of the most convenient places is Facebook. This social media platform cannot be simply ignored by local businesses. Infact Facebook, the reigning social media giant is b... read more

Why do visitors abandon shopping carts and what it means for digital marketers

Why do visitors abandon shopping carts and what it means for digital marketers

Author]

Shopping cart abandoning is a hard fact in the life of every online marketer. As per a report published by Bizrate, the percentage of customers who filled a cart but abandoned the purchase in the end is as huge as 18% in North America. For UK, this is 16% males and 26% females according to Royal Mai... read more

Incredible digital marketing tools offered by Facebook

Incredible digital marketing tools offered by Facebook

Author]

Facebook has grown from just being a social tool that businesses can exploit. Today, its role in online advertising and publishing has drastically expanded. New tools introduced by Facebook for marketers are changing the very game. The social network isn’t just about dictating rules of online prom... read more

How local businesses are being impacted by social media?

How local businesses are being impacted by social media?

Author]

There was a time when phone books and directories were the chosen methods of communication between businesses and customers. And this was especially applicable for local businesses. Whenever people wanted to look for a localized service, they looked up directories for contacts. Along with general di... read more

Checklist for on-page SEO for local business websites

Checklist for on-page SEO for local business websites

Author]

Having online presence for a local business has become kind of mandatory now. And for this, the first thing that the business should have is a decent website. But just having the website will not suffice, it is important that the website is duly optimized so that it makes visible position in searc... read more

Comprehensive list of the best local business directories 2015 available online

Comprehensive list of the best local business directories 2015 available online

Author]

As a local business owner your sole target will be reaching out to large numbers of people locally as well as nationally or internationally if possible. Now the question that arises is how to go about it? There was a time when Yellow Pages was the sole destination for looking for a local business,... read more

How Local SEO is becoming even more important

How Local SEO is becoming even more important

Author]

Local markets are no more about mom-and-pop shops. Today, 4 out of every 5 consumers are visiting search engines to know about local businesses, service providers and products. Interestingly, 18% of searches don through smart phones lead to a purchase in the same day. Local searches engage in a high... read more

5 local digital marketing mistakes to avoid in 2015

5 local digital marketing mistakes to avoid in 2015

Author]

Now that we have crossed the first half of 2015, it is evident that digital marketing will not just be a part of business processes but will consistently grow. Businesses across industries and product lines are putting in more money into their digital marketing budgets every quarter. According to a ... read more


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