Author Archive

How going responsive can profit your business

How going responsive can profit your business

Author]

In the world of smartphones and tablets, few wait to access their desktops/laptops when trying to look for something. This is especially true for businesses that are spread across the internet. Mobile browsing already outpaced desktop usage back in 2014 and the latest statistics reveal that the numb... read more

How becoming social can leverage your local SEO

How becoming social can leverage your local SEO

Author]

There’s no better a tool than social media when it is about optimizing your local search strategy. If you own a brick and mortar business, trying to gain higher foot traffic can become a complicated task to fulfill, more so with the growing online alternatives and competition. Today, the internet ... read more

LinkedIn gears up renewed social marketing with B2B spins

LinkedIn gears up renewed social marketing with B2B spins

Author]

LinkedIn has rolled out a new feature that will enable advertisers target a higher number of potential audiences. The process is similar to Twitter’s Tailored Audience or Google’s Customer Match or Facebook’s Custom Audience search. The targeting will allow businesses to upload a list of compa... read more

Local digital advertising as a mean to fight the growing competition

Local digital advertising as a mean to fight the growing competition

Author]

For businesses, all the talk about digital marketing can get seriously overwhelming. It’s a definite challenge to be able to stay updated and have a plan for the coming months. The internet has been here for long but thanks to recent advancement in mobile technology, local businesses have more to ... read more

Where did local digital marketers go wrong in 2015?

Where did local digital marketers go wrong in 2015?

Author]

On one side, digital marketing is the best way a local brand can succeed and on the other hand, a small thing gone wrong and all the marketing would hit you back with multiplied force! It isn’t necessary that what works one time would be a strategy that will work always. Further, we are talking ab... read more

How do on-hover actions and other webpage CSS hurt your SEO

How do on-hover actions and other webpage CSS hurt your SEO

Author]

Web page design is much more than it seems to the eye. While developers are looking to create highly responsive, user friendly and attractive layouts at the same time, a lot of challenge is put forth in the SEO perspective. There’s always a duel between search engine optimization and a good user e... read more

The best digital marketing strategies used by global brands

The best digital marketing strategies used by global brands

Author]

As digital marketing grows to be an important part of brand building, company are investing more into learning the ways to succeed. A report published by Ascend2 states that the lack of adequate strategies is the number one reason hampering the success of any digital campaign. The report also states... read more

5 apps that every digital marketer should take a look at

5 apps that every digital marketer should take a look at

Author]

SEMs, SEOs, CMOs and other professionals in the world of digital marketing are trying hard to keep up with the challenges. Things like Google and Facebook, now an integral part of running an online marketplace are changing almost every day. To synchronize marketing processes, digital marketers of to... read more


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