Google Possum – what’s it all about

Google Possum – what’s it all about

Author]

It has been several months that we have been long waiting for the next Google algorithm update and finally we have a name to it. Called the “Possum”, the update was supposedly launched on the 1st of September and brings changes to the local SEO algorithms. The update was recognized when several ... read more

Understanding 2016 Google Algorithms

Understanding 2016 Google Algorithms

Author]

For long, Google has not spoken about any update on its search algorithms. However, it seems that something had been slipped through in the month of June 2016. Analysts have seen major changes in search volatility, wherein some websites gained raking while some other lost substantially. It mostly lo... read more

Smartphones – the key to modern internet

Smartphones – the key to modern internet

Author]

As of June 2016, mobiles account for more than 65% of the internet usage and the traditional desktop have become “secondary touch point”. According to the latest report by comScore, since 2013, users across the globe are 35% less active on a desktop screen while browsing the internet today. This... read more

How not tracking ROI can harm your local search marketing

How not tracking ROI can harm your local search marketing

Author]

Making assumptions about your ROI can devastatingly backfire. Further, when we are living in a world of analytics and information, it is quite unwise not to use the available tools and track your performance in the market. It’s a numbers game out there but around 44% of local marketers haven’t y... read more

Are you a PPC Manager who starts the morning as you should?

Are you a PPC Manager who starts the morning as you should?

Author]

Your morning habits can actually affect a lot in the way you work and manage your PPC campaigns. Most successful managers already follow a steady morning routine to start their day fresh and stay organized throughout. High level manager’s advice to start your day with brief check-ins with the enti... read more

What makes PLAs so popular right now?

What makes PLAs so popular right now?

Author]

Product Listing Ads have become the advertising statement for many retailers across the globe. In the past few months, there has been a meteoric rise in the number of retailers investing in PLAs. Since the year 20111 when PLAs was first launched by Google, there has been an overwhelming adoption, ac... read more

Converting paid search leads – some tips for your salesmen

Converting paid search leads – some tips for your salesmen

Author]

Strategic use on online marketing tools can work well to make your lead generation look good. However, unless your marketing team is able to convert these leads into customers and sales, the lead is as good as non-existing. Acquiring a high degree of conversion is of paramount importance and can wor... read more

Updated local ranking factors by Google

Updated local ranking factors by Google

Author]

Google’s My Business page has just been updated to include several new ranking factors for local websites. Business across the globe had known this update to be on its way and there had been a lot of reverse engineering to be prepared. However, Google has finally provided us with an updated guidan... read more


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